Marketing

Flow Automotive Cos., Pohanka Automotive and Holman were among several dealership groups and others who invested $4 million in technology company Orbee Inc., whose platform provides data management and other digital marketing services for dealerships. Flow, Pohanka and Holman’s Holman Enterprises arm were previous investors. They joined the Series A funding round with new investors
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Ford Motor Co. on Tuesday said it has hired a new chief marketing officer and moved two members of the Ford family into new roles. The automaker said Lisa Materazzo, who was the top marketing executive at Toyota Motor North America, has been named CMO, effective immediately. She will report to CEO Jim Farley and
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Electric vehicles offer significant savings in operating costs compared with traditional gasoline-powered cars. By making the switch, drivers can save up to $3,000 a year on fuel and reduced maintenance alone. Most EVs also have a lower total cost of ownership over their lifetime, especially when factoring in the incentives under the federal Inflation Reduction
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A 26-foot statue of a Native American chief that had been a San Antonio landmark since the 1960s was felled by Hyundai’s dealership standards. The statue came down in July as part of a reconstruction project at Red McCombs Superior Hyundai. “This is a piece of history that is really unique but is not part
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Lego is commemorating the Chevrolet Corvette’s 70th anniversary with a new model kit replicating the 1961 C1 convertible. The 1,210-piece kit went on sale last week for $150. The 13-inch-long car, in Roman Red, can be built with either a hard or open top and features a working tie-rod steering system. It’s the fourth and
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“Humans are terrible drivers,” General Motors’ one-page advertisement in The New York Times and other papers last week claimed. The advertisement for Cruise, a GM-backed autonomous driving startup, argued that while “people cause millions of accidents every year in the U.S. … Cruise driverless cars are designed to save lives.” The advertisement prominently featured the
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I’m a Barbie girl in a GM world. A collection of dozens of Barbies and two Kens were some of the most-loved toys on my shelf. A doctor Barbie, rock star Barbie and even Cleopatra Barbie encouraged me to dream big. And if you were lucky, your Barbies would cruise around in a toy Chevrolet
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Organizers are promising that the 2023 North American International Detroit Auto Show will feature more brand participation and vehicle reveals than last year, although it’s unclear which companies plan to return to the mid-September event. The Detroit Auto Dealers Association, which runs the show, said the 2023 version will include a new indoor track for
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Where better to celebrate the Volkswagen bus’ legacy and electrified future than Surf City, USA? Coinciding with the debut of the three-row version of the electric ID Buzz tailored for North America, the automaker gathered VW bus enthusiasts to join the festivities in Huntington Beach, Calif., on June 2 — which the automaker declared the
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Cars.com is launching a new branding campaign designed to establish itself as a varied consumer-focused auto services company that goes beyond its 25-year identity as an automotive marketplace platform. “We are proud of our heritage as an original dot.com company and search engine for automotive and have evolved into a comprehensive platform of possibilities for
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Deion Sanders, the former NFL star who’s preparing for his first season as head coach at the University of Colorado, showed off his customized Ford F-650 Super Duty on social media. The truck, which has a 7.3-liter V-8 engine and is designed for heavy commercial use, retails for about $150,000 before Sanders’ personalizations. “You gotta
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